Do you want to know the #1 content marketing strategy? Here is a clue – how do you know whether your content marketing efforts are paying off? The only way to truly know is to track it with metrics. If you want to have strong content marketing you have to know what is working! Then […]
Is it time to overhaul your content strategy? You don’t have to start all over again from scratch. If you have content lying around on your hard drive, you can brush it up and leverage it to build your audience. The first step is to choose your best “cornerstone content.” Don’t worry this isn’t hard […]
If you are an online content creator, you have heard it all before – to make your content marketing as effective as you can, think of the content you create as a stream that leads your audience from the initial discovery phase to actually buying. Sometimes it can get so complex. Let’s get back to […]
How to create great content from the material you already have… seems too simple right? Creating content is a huge part of any business’s online marketing strategy. It takes a great deal of time and effort. But before you create a detailed production calendar and get to work, you should look at the material you […]
When talking about your website or blog, can you answer the question what is your expertise? Do you stay true to your area of expertise? Many times creators can put out content but find that it doesn’t get results. Your audience expects consistency from you. They want help with their problems in certain specific topic […]
I have to admit, I am slightly addicted to Facebook. OK maybe completely addicted. As I stated in a previous post, I am refusing to run paid Facebook ads for my resolution this year. So far, so good. One month in and although tempted I have not paid to boost Facebook ads or get leads. […]
For the past few months, I have been using the best FREE weekly planner template ever! I have tried using planners in the past – big desk calendars, batch planners, phone schedules, etc. But, I never found one thing that really worked and helped me to stay on task until this one! This is not […]
Are you in search of a free ebook template to jump-start your digital product creation? This free ebook template is big! I have written hundreds of ebooks and printable packs over the past decade. In general, I tend to follow the same format and have created some templates to help me streamline the process. […]
Since it is January, I am feeling a resolution coming on. I have determined that my New Year’s resolution for 2019 will be that I, Margaret Rice, will NOT run paid social media ads. There I said it! And you all heard it. So that means it has to come true right? Back Story My […]
If you are just starting out your online presence, one of the first things on your to-do list is to find a domain name. This is a fun part for me – exploring different names and finding what is available. I bought my first domain name over 10 years ago but I made three big […]