How To Find Content You Don’t Even Remember Creating
How To Find Content You Don’t Even Remember Creating
Why do you need to find content you don’t even remember creating? Have you ever been halfway through writing a blog post when you realize it is all sounding familiar? You probably slow down to think about it and faintly remember already writing about this topic at another time. This is when I quickly open another tab on my computer, type the subject line into my own website, and realize I wrote almost the exact same blog post about 12 months ago!
This tells me a few things – #1 I am super forgetful, #2 The topic is important and #3 Perhaps I can add to the original post. After a quick once over of the original post, I understand how easy it is to repurpose my content to create profitable digital products.
If you’ve been in business for more than a few weeks, chances are good that you probably have a ton of content already created too. Not only that, but you probably have even more content that’s partially done. And more content than you currently realize you’ve created. Or maybe you are super organized (unlike me) and realize that you need to find the time to compile your content into a paid product.
Let’s get it organized so you can put it to work as repurposed content you can use for the benefit of your community (and your profits!).
How to find the content you don’t even remember creating
The first objection often heard, when someone mentions repurposing content, is, “But I don’t have enough stuff to repurpose”.
You probably have more raw material than you think.
Let’s take a look, shall we? We’ll start with the obvious, and then dig more deeply.
- Your Blog
- Your Book
- Course lessons or modules you created
- Articles you wrote for article directories (back in the dawn of [internet] time)
- Emails you’ve sent to your list
- Things you started to write but abandoned
- Your recorded webinars or podcasts
- Notes from or for client sessions
- YouTube videos you made
- Slideshow presentations you put together
- Free content-creation resources you’ve downloaded
- Images that you own all rights to
- Infographics you’ve created
Even the most prosaic piece of content can be used, providing you have at least one line in there that really says something your audience can connect with. (Example: Use the line in an image quote!)
The real key with repurposing your content is not finding enough material, but knowing exactly how to use – and re-use, again and again – the content that you do create and own. That takes strategy and learning all the best ways to repurpose and use your content.
What Content Should You Repurpose?
If you want an insanely easy way to set yourself up for successful digital sales from the start, then check out the 7 Quick Steps to Plan Digital Products. This workbook will help walk you through the steps of what content you should be looking for on your website to determine exactly what digital products will sell to your customer base.
