My Methods for Using Facebook Lives to Repurpose Content
I have to admit, I am slightly addicted to Facebook. OK maybe completely addicted. As I stated in a previous post, I am refusing to run paid Facebook ads for my resolution this year. So far, so good. One month in and although tempted I have not paid to boost Facebook ads or get leads. But, I still have not given up on cracking the Facebook code! Want to know what I am trying now? Here is how I am using Facebook lives to repurpose content – new and old.
Notice a pattern here? As much as I want to move away from Facebook, I keep getting pulled back in. It is some weird challenge for me. Can anyone else relate?
Doesn’t happen on Pinterest, Twitter, or Instagram but Facebook is my nemesis.
One of my weekly goals has been to spend only 10 minutes sharing other people’s content on Facebook each day for my three accounts. Surprisingly, I have stuck to that but responding to comments and keeping up engagement increases the 10 minutes.
Using Facebook Lives to Repurpose Content – New Products
Facebook Live videos are super-hot right now, and I have given it a try with zero production efforts. After I finish a product and send it out to my email list, I jump on and start using Facebook lives to share content.
Since most of my products are PDFs, I simply open them up in Adobe Reader and share my screen on Facebook. I toss on a headset and start chatting away about the new product and why it can be helpful to my customer base.
I have noticed two things. One, I love doing it. There is something about talking about a product that I created to share with people to make their lives easier quite gratifying. Like stepping back and taking a look at a large painting you just created, sharing my new product in a Facebook live feels like I accomplished something big. The second thing I noticed is I do get more video views and I didn’t spend hours making a polished video.
That is a big win-win for me. It is fun, takes very little time, no preparation and I am getting organic views. I’ll take free exposure anytime!
The next step will be to download the videos and share on my You Tube channel. In addition, I want to try and schedule a consistent time that I will go live on Facebook so I can schedule it.
Using Facebook Lives to Repurpose Content – Sharing Blog Content
I have also been using Facebook lives to repurpose content that is from the blog. Similar to sharing my new products, sharing a blog post with my readers makes me take a second look at what I created. I love doing that – call it a head trip but to look over what I created in a few hours with images and text makes me feel proud and that I accomplished something.
Tonight, I plan on doing a Facebook live on the
For my other two websites, I have had success creating videos and scheduling them to go live which is a new Facebook feature. Again, I get more organic views that just sharing a video but all of the effort and preparation that goes into the video just doesn’t seem to pay off.
Try to Add Captions
One technique I haven’t tried yet to really boost repurposing your content, is to download the recording for editing. Since you will get the most views on replays, you could add captions, descriptions, tags and keywords for better reach and targeting.
There are two strong reasons for taking the time to repurpose Facebook Livestreams with captions:
According to Digiday, 85% of all Facebook Live viewers watch videos with the sound OFF.
Adding captions can be complex to those not familiar with professional video editing, but remember, you can always outsource this type of repurposing!
If you do want to tackle it yourself, you can’t do better than reading and following marketing strategist Kim Garst’s clear “how to” guide.
But there’s a second reason to add captions…
- You can repurpose each captioned frame as slides for a webinar if you wanted to take it a step further.
Other Suggestions for Using Facebook Lives
Here are 7 other ways you can be creative for using Facebook lives to repurpose content.
- Use the recording in a Facebook Ad
- Share the replay via your emails, as well as in other social media
- Share it in a blog post
- Share it via your YouTube Channel
- Turn it into a webinar
- Offer it as a resource to your members or students
- Use it as a sign-up incentive
Need more ideas to help you run a successful online business to sell your content?
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