What digital products should you create?
What digital products should you create? Whether you’re preparing to create your first product or your fifteenth, when you stop to consider all the decisions that have to be made and all the elements that go into a good product, you can easily get overwhelmed. Like many entrepreneurs, we can get sidetracked and follow new ideas but never to completion. It is extremely important to take the time to answer the question exactly what digital products should you create.
Research Your Digital Product Idea to Answer the Question – What Digital Products Should You Create?
Not only do you have to know what your product is about, but you also have to determine:
- Format
- Pricing
- Audience needs/wants
- Marketing
- Bonuses
And that’s all before you even get to the creation process. Everyone who has a website will have a different and unique approach to what their customers, readers or clients need. If you just start creating digital products without considering what your online visitors will want to consume, you may be awfully disappointed when no one wants what you spent hours creating.
3 Simple Steps to Start Planning Your Digital Product Idea
If you want to make sure that the time you put into creating your product is well spent you need to determine exactly what you will create. You can make it easier on yourself by following a step-by-step system.
Step #1: Start with your market. Who are they? What do they want and need? What are they willing and able to pay for? Which formats work best for them?
Step #2: Decide on the “minimum viable product.” That simply means that you want to strive to put in the least amount of effort for the biggest possible return. That doesn’t mean you’re trying to cheat people. But it does mean that you don’t have to go so far overboard with promises that you burn yourself out before you even begin. You want to be able to complete the digital product and not leave it sitting on your computer drive unfinished.
Step #3: Outline your plan, including any add-ons and bonuses you’ll offer.
When you break a large project down into smaller, more manageable steps (and you can probably do all of these in a single afternoon) all that’s left is to connect the dots and create your product.
Resources to Help You Create Your Own Digital Products
If you want an insanely easy way to set yourself up for successful digital sales from the start, then check out the 7 Quick Steps to Plan Digital Products. This workbook will help you determine exactly what you should create for your customer base.
