I have been operating a few websites since 2007 which makes me pretty experienced in the “website world”. BUT, everything is constantly changing so I have chased many shiny objects along the way. The one thing I have learned that works has not changed at all since the start. It is the three C’s for […]
Do you want to know the #1 content marketing strategy? Here is a clue – how do you know whether your content marketing efforts are paying off? The only way to truly know is to track it with metrics. If you want to have strong content marketing you have to know what is working! Then […]
If you are an online content creator, you have heard it all before – to make your content marketing as effective as you can, think of the content you create as a stream that leads your audience from the initial discovery phase to actually buying. Sometimes it can get so complex. Let’s get back to […]
How to create great content from the material you already have… seems too simple right? Creating content is a huge part of any business’s online marketing strategy. It takes a great deal of time and effort. But before you create a detailed production calendar and get to work, you should look at the material you […]