I have been creating and selling digital products for more than 10 years. In the beginning digital marketing consisted of handwriting email addresses down and manually sending weekly newsletters to readers. Fast forward to today and I can attribute my email marketing to more than 50% of our sales each month! Recently, I have implemented […]
I have been collecting email addresses for my website for over 10 years using simple email opt-ins. And I mean super simple at first! In all honesty, I just got lucky. Before pop up boxes, I created a digital magazine and would hand write people’s email addresses down when they requested the free magazine. I […]
Wow! Another million dollar question – how many emails should be in your autoresponder series? If you have just started out building your email list, you may have asked yourself this question. Odds are you are on someone’s email list. Perhaps they send a new message to your inbox every day. Maybe they only send […]
The magic question – how long should my emails be? And the magic answer is… drumroll please… even though I have sent thousands of emails your guess is as good as mine. The top autoresponder services will tell you one of the most common questions they receive is, “How long should my emails be?” This […]
Since I send about one email per week to my list of email subscribers, I am always trying to write email subject lines that grab attention. I want my reader to be scrolling through email, stop on mine, and feel like they have to read it that very moment. Guess what? It is hard to […]
Are you looking to improve email open rates and click-throughs when you send out your newsletters or automations? The good news is effective copywriting is more formula and science than it is art. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas […]
If you are an online content creator, you have heard it all before – to make your content marketing as effective as you can, think of the content you create as a stream that leads your audience from the initial discovery phase to actually buying. Sometimes it can get so complex. Let’s get back to […]
Since it is January, I am feeling a resolution coming on. I have determined that my New Year’s resolution for 2019 will be that I, Margaret Rice, will NOT run paid social media ads. There I said it! And you all heard it. So that means it has to come true right? Back Story My […]