Email Marketing Automation Strategy – How I Earn an Extra $1500+ Per Month
I have been creating and selling digital products for more than 10 years. In the beginning digital marketing consisted of handwriting email addresses down and manually sending weekly newsletters to readers. Fast forward to today and I can attribute my email marketing to more than 50% of our sales each month! Recently, I have implemented a new email marketing automation strategy.
With this new strategy, I am earning on average an extra $1500+ using this system. AND this extra income is coming from previous products I created not new material. I’d call that passive income for sure!
My One Step Email Marketing Automation Strategy
With a large email list, testing out different types of email marketing is easy. Our data shows that weekly newsletters highlighting new products work best which is to be expected.
When I wanted to increase sales, I wasn’t exactly sure how do go about doing that because I didn’t necessarily want to email my entire list more than one time per week.
Of course, this decision is dependent upon your own type of business, but for my company I don’t want to email the entire list more than 1-2 times per week. Sure, I could segment the list but it still may not be the best offer for that reader.
Therefore, I started to create mini segments based on our free offers. The one-step email marketing automation strategy has increased my revenue by over $1500 per month. To increase our conversion rate even further I also use a quick limited time offer after the customer downloads a free opt in. It has increased my conversion rate by 3 times! If you are familiar with conversion rates that is a HUGE jump.
I have tested it multiple times and it is a very easy way to bring attention to previous products without sending additional emails to my entire list.
The 5 Steps of this Easy Email Automation
You can download a free checklist of the 5 steps at the end of the blog post. Here are my 5 steps to complete for the quick-win, email automation:
- Create a free offer.
- Write a blog post about the free offer.
- Set up a limited time offer.
- Design a quick-win, one-step, email automation.
- Track conversions and adjust.
If you would like the specific details and more help to create your quick win email marketing automation strategy, check out the Quick Wins with Email Automations workbook.
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